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SEM Lion Services – Pay Per Click Advertising Campaign Management

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PPC advertising, which derives from Pay-Per-Click, represents a form of paid advertising that will immediately bring your website on top of the results provided by the most important search engines. Whenever properly executed it can give fast and accurate results but in any other circumstances it may as well cause significant financial losses. SemLion with […]

PPC advertising, which derives from Pay-Per-Click, represents a form of paid advertising that will immediately bring your website on top of the results provided by the most important search engines. Whenever properly executed it can give fast and accurate results but in any other circumstances it may as well cause significant financial losses. SemLion with its experienced SEM specialists can prevent you from ruining your marketing investment budget, helping you benefit from the best targeted and most highly optimized advertisements.

With experience in developing, deploying and monitoring PPC campaigns based on a wide range of budgets and goals, we have set a follow strategy to use as a starting point for every new project. Consequently we offer you:

• Professional guidance for setting exact business objectives and KPI goals

• In-depth research in your activity domain for an exact knowledge of the field and its main players, your competitors

• Thorough monitoring of the process throughout the PPC advertising campaign for optimizing the process and being capable to adjust the strategy on the go if necessary

• The trust of making a profitable investment with the lowest risks and highest conversion rates


Reasons for contracting Pay-Per-Click services

PPC is one of the most effective internet marketing strategies to insure traffic and exposure among the targeted search engines. Consider this option for:
• Guaranteed exposure that will increase brand awareness and popularity to your business

• Productive and valuable marketing investment

• Professional marketing campaigns combined with other techniques, such as search engine optimization

• Lowered expenses for the same click volume and a consistent traffic volume

• Improved positioning of your brand on the market

• More oriented traffic


The temptation of handling this process with in-house resources is high, but SemLion provides you extra value as it can:

• Initiate a comprehensive analyze and research for the most representative keywords, with the highest potential and cost effective features

• Integrate highly effective bid management tools for detailed monitoring of all the campaigns and their results

• Carefully test the keywords and determine whether they will generate the right results

• Interpret the results from the perspective of numerous previous campaigns and improve strategies according to the final analysis reports

• Build from scratch or just enhance the quality of the landing pages associated with the Pay-Per-Click advertisements

• Generate banner campaigns, content campaigns or retargeting campaigns

• Support your business in analyzing the leads and source sales with multi-attribution tracking technology oriented on conversion

• Provide text ad optimization and geo targeting for filtering the potential customers and convert more leads to consumers

• Handle advertising copywriting and placement on a variety of websites, niche sites included

 

All these can be insured with the right SEM technology. We will provide you a customized platform for more flexibility on bids’ management and selecting metrics throughout the maintenance and optimization process.

Irrespective you already have an account that requires professional management or you begin by contracting a new account our internet marketers can interfere for a better structured return of investment.


Considering PPC vs SEO

Both pay-per-click advertising and search engine optimization are part of the same internet marketing category – SEM or search engine management. The main difference refers to the financial implications of the first one as opposed to the second one, which is a natural unpaid method.

Here at SemLion we truly understand the value of both of them, which is why we consider that they cannot be entirely separated. As a result, we build PPC campaigns from the perspective of the most valuable keywords and recommend it for the following reasons:

• PPC allows achieve traffic faster

• PPC makes it possible to test the website’s variables and determine the quality of your conversion rates

• PPC relies on financial investments and the right used keywords, which makes it immune to the occasional algorithm changes

The entire above does not necessarily make your business to exclusively develop through paid advertising. We provide you consultancy for making a call after establishing:

• What advertising budget you afford – setting a spending limit applicable per day is always possible, only that it is advisable for it to be higher than 10$ to begin with

• Which keywords are the most effective when applied to your business and how high are the CPCs, on average, in that particular field

• How cutting are the search engine results pages that you compete with


Insuring campaign overall performance

The management tools we work with allow us to have immediate access and understanding on the performance indicators that determine the results of your campaign. The metrics that our team will constantly work for improving are the followings:
• Keywords

- Keywords harvesting

- Negative keywords analyze

• Ad filtering

• CTR optimization


Providing constant monitoring and reporting

SemLion will provide you periodical and on request detailed reports to highlight the growth and continuing performances together with the return of investment value. ROI, CPC and conversion rate are included in the standard report, but you can also benefit from in-depth analyze of channel performance and keyword relevance.

Regional analyzes, click-path, ad copy quality or negative keyword reports are included.


Work With Us

We have one clear objective: to provide you the right PPC strategy that will both reach your goals and reduce your expenses. We can do it from the beginning to the end of the process or only support you with the most difficult part. This is your decision.

No promises will be made to you prior to developing a fair analyze of the context. For further support and starting the process, contact us over the phone or on e-mail. We will set up a meeting in short notice, give you an answer and potentially recommend you a different internet marketing option that will better suit your business needs.

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E-mail: office [at] semlion.com

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